
Katie Copywriter Cavanaugh
No, that’s not actually my middle name, but it is part of my identity. I’m a writer obsessed with crafting brand narratives that resonate.
Key projects
Previous employers and clients
Primarily B2B SaaS
content marketing
I can stand up a publishing calendar and run a team of freelancers while creating TOFU and BOFU content that speaks to our audience and search engines.
copywriting and editing
A press release, a ghostwritten blog for the CEO, a homepage headline—you name it. I’ve become the go-to copywriter and editor on every marketing team I’ve been a part of.
go-to-market comms
I speak sales and I know how to make customers feel special whether it’s sales enablement decks and email sequences or a brand new customer newsletter.
product marketing fundamentals
Looking to enunciate who your target audience is, what their challenges are and how you solve them? Let me dig into your value proposition and accompanying positioning and messaging frameworks.
brand and social media management
I’ve created voice and tone copywriting guidelines and visual style guides from scratch. Brand champion from the company name and logo down to the type of emojis appropriate for Linkedin vs. Twitter.
multimedia projects
Apart from the screenwriting I do in my free time, I’ve written product and customer video scripts, spun up video content for Linkedin, and (quickly) transcribed podcast interviews.