Robin is a workplace experience platform that enables hybrid work (office maps, desk and room booking, and office analytics).

In two years, I grew from a blog contributor to the blog owner, lead copywriter, preferred ghostwriter for the executive team, and copyeditor for the marketing squad.

When Covid hit, Robin needed to pivot quickly. As a workplace company, Robin’s relevancy hinged on people coming into the office. I was brought on to a Covid task force to rethink our messaging and focus on the new world of work: hybrid.

I created our pivotal, downloadable piece of content—The Return to Work Playbook.

Ghostwriting for executives

Long-form pillar pieces

  • This was the pivotal piece of content that helped Robin stay relevant in the tumultuous workplace industry during Covid lockdown.

  • This was Robin’s first case study with a higher education customer.

Blog posts

  • Technical, product-focused post used as the anchor piece for a GTM launch.

  • A thought leadership post demonstrating how Robin was ahead of key trends in the workplace industry.