Hey, I’m Katie
After graduating from Northwestern University, I moved to Boston and worked for various startups. Blog writing turned to ghostwriting for the CEO, spinning up customer comms, running a company-wide rename/rebrand project, and nailing product positioning and messaging.
Put a problem in front of me, I’ll figure out a way to solve it (and solve it in style).
However, I’m not looking to be a jack of all trades. I want to be a master of copy.
In 2022, I took a big leap, moved across the pond, and got a Master’s in Creative Writing at the University of Cambridge. I wrote a feature-length screenplay with an accompanying analysis for my dissertation.
I’m back in the US looking for the “just right” role that will champion my strategic writing chops and renewed passion for storytelling.
Can I tell your story?
Why writing?
-
I always have. Diaries turned into graduation speeches turned into an accidental minor in Creative Writing turned into a career. I view writing as a superpower. Turning the ineffable into something tangible, whether that’s a line of poetry or mission statement for an incredible brand.
-
Is to front load. I make sure I have all the information I need upfront — SEO considerations, brand values, business strategy, product functionality, stakeholder perspective — so when it’s time to draft, the rubber hits the road.
-
I believe it’s essential. Copywriting can easily become a case of too many cooks in the kitchen. Sales wants the product details, the CEO wants the big picture, and marketing wants the brand voice to shine.
I believe it’s a copywriter’s duty not to get lost in the chaos and instead lean into it.
A good copywriter can write something that sounds good. A great copywriter knows how to mine her subject matter experts for content gold and shape it into a piece that resonates with internal stakeholders and external audiences.